Author name: Abhirami Srinivas

The Search Engine Isn’t the First Stop Anymore. The AI Is. Think back to the last time you needed a […]

Google Isn’t the Only One Answering Your Questions Anymore. So, Let’s understand about Answer Engine Optimization Not long ago, finding

Posting Is the Easy Part. Social Media Strategy is What Actually Builds a Following. Social media looks deceptively simple from

Why Brand Storytelling Is Your Most Powerful Marketing Tool? Why do some brands live in your hearts rent-free, while you

Attention Isn’t Enough Anymore: Why Brands Need to Be Felt, Not Just Seen – Importance of Experiential Marketing There was

Your Marketing Analytics Dashboard Isn’t a Scoreboard. It’s a Conversation. I’ll admit it: for a long time, I treated marketing